Pre-Suasion

Eyyy how’s it going?
I’m here with another book review, really enjoyed this one. It’s call “Pre-Sausion” by Robert Cialdini. It talks about how people are influence by external factors before they make decisions or buy things. One example in the book was when some people wanted to get shoppers from grocery stores to get a survey. They would come up to these shoppers and ask “Would you like to take this survey?” Some said yes and some said no. The researchers did a modification to their approach. Now they would ask the shoppers “Do you consider yourself to be a helpful person?” The shopper would respond “yes I do”, then came “would you like to take this survey”. This increased the number of people who took the survey. The exact percentage is in the book. This was an eye opening thing for me. I highly recommend to read the book for more examples and in depth explanations of what is going on.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s